Persuasive techniques in writing convince your readers to do something or agree with your claims. It’s very easy to get distracted in the current scenario, and you need to stand out to pitch your ideas more effectively.

Persuasive writing appears in different forms, such as essays, advertisements, reviews, etc. Good persuasive content combines in-depth research and the smart use of words to present a particular idea strongly.

In this article, we will explore different persuasive techniques to engage your audience and convince them with your point of view.

What is Persuasive Writing?

What is Persuasive Writing

Persuasive writing is a type of argumentative writing where writers preset logical arguments in combination with emotional appeal. So that they can sway readers with a particular point of view. However, the argumentative essay offers both sides of the debate and allows readers to make an informed choice.

But, in a persuasive essay writer include the information that supports the thesis statement. It also contains counterarguments just to discredit them.

Persuasive language appears in various forms of marketing. Advertisements often use persuasion techniques to influence people to buy products or services. Fitness magazines publish columns about healthy diets. Travel brochures convince you about the next trendiest travel location.

Persuasive writing is everywhere, but the writing process is not as simple as it appears.

Why Learn Persuasive Writing?

Why Learn Persuasive Writing

Have you ever wondered why some blogs turned out to be profitable businesses while others just remain hobbies? It’s just because writers know few persuasive writing techniques and how to include a “call to action” in content.

Having a great blog or ideas is frustrating, and nobody is paying attention. Learning persuasive writing techniques attracts people to your content and keeps them interested in your viewpoint.

There are various writing techniques to influence people. Let’s explore them below.

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What are Persuasive Techniques?

Well, this list is not a comprehensive tutorial describing persuasive writing; however, these are the most popular strategies you can utilize:

1. Repetition


If you are familiar with psychology, you will understand the importance of repetition.   

The concept of repetition is critical in persuasive writing and effective persuasion technique. As the person will not agree with your viewpoint if they don’t understand what you are saying.

Here, you can use the method of repetition. Of course! There are good and bad repetition techniques. So, to be o the good side, make your point in different ways, like:

  • A direct statement
  • Use a short story to prove your point
  • Offer a few examples

You can also utilize inspirational quotes at the appropriate places in your content. Also, don’t forget to restate your point one more in the summary or conclusion section.

2. Provide Reasons

Provide Reasons

As a writer, acknowledge the power of the word “because.”

Psychological studies have proved many times, people are more likely to obey your request if you provide them with the reason. Even if the reason you are giving doesn’t makes sense.  

You will find this strategy more practical if you think more about it. No one wants to take action on things without a reasonable explanation.

If you want your readers to be more receptive, always provide them with why they should comply with you.

3. Consistency 


It’s also been referred to as the “hobgoblin of little minds.” But consistency in our thoughts is always considered a good personality trait.   

Writers don’t want to appear inconsistent, whether it’s fair or not. Because the trait is associated with instability and flightiness. However, consistency is associated with integrity and rational behavior.

Use this trait in your persuasive writing to make your article more effective. Effectively provide the headlines and introduction so that readers would have a hard time disagreeing with it.

Then convincingly present your ideas with supporting evidence. Then relate your ultimate point back to the opening sections that have already been accepted.

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4. Social Proof 

Social Proof

Getting guidance from others in a specific situation regarding what to do and what not to accept is the most powerful psychological force.

It guides us on whether to take action or not in a similar situation that happened in the past, and that’s the social proof.

You will get obvious examples of social proof in testimonials and outside referrals. It’s also one of the biggest driving forces behind social media.

As a writer, you can integrate elements of social proof in your writing to make it more convincing for the readers.

5. Comparisons


The best tools available for persuasive writing are – metaphors, similes, and analogies.

It provides you with a wonderful opportunity to relate your point to something the reader already accepts. This way, you are already in a win-win situation to support your argument convincingly.

Also, the comparisons can be utilized in different ways. Here, writers commit mistakes in comparing apples with oranges. And it doesn’t matter how effectively you have used the metaphors.

For example, if you are talking about the ways to create digital products, you will never want to compare the price of your online course with the cost of a live seminar.

You will only make comparisons between the other online courses in your niche. 

6. Agitate and Offer Solution in Your Persuasive Essay

Agitate and Offer Solution in Your Persuasive Essay

This is the best method to persuade a person with your words, and it works as a comprehensive approach to making your case.

Firstly, identify the problem and relate it to your audience. Then agitate in support of the readers’ pain before providing the solution. Utilize your words as they will make it all the better for your readers.

However, remember agitation in writing is not about being sadistic. It’s just about telling people you are always been empathetic to them.  

This is the art, and it will help you create the right balance within your persuasive writing. You just make the reader feel you understand their problems as you have experienced them.

The credibility of your answer will have more weight as you explain you genuinely feel the pain in the long run.

7. Prognosticate 


This interesting persuasive technique provides your readers with a glimpse of the future.

If you convincingly explain the current events’ effect on the likely future outcomes, then you can present every argument more strongly.

This persuasive technique is built on credibility, and if you don’t have an overview of your complex ideas, you will look foolish.

But, if you back up your argument with logical evidence or grasp the subject matter, this is the most effective technique to influence people.

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8. Unify Selectively

Unify Selectively

Despise our emotional appeal and trying to be sophisticated, we humans are exclusive beings on the planet.

Just offer a chance to someone to be part of your group that they are interested in – they will surely hop on the board in whatever direction you are leading.

The greatest words and phrases ever written use this technique. Find out the group of people or your audience you want to be in, and offer them your exclusive invitation while excluding others.

9. Acknowledge Objections

Acknowledge Objections

Have you ever presented your case describing something and let someone think that means you have lost it.

That’s what a long copy of persuasive writing does for marketers. Their intent is not to make you read all the content. But they want to read you enough until you make a purchase.

Addressing all the potential objections for at least most of your readers is challenging. But, if you are an expert in your topic, the arguments against you are obvious.

In case you believe you won’t get any reasonable objections to your persuasive writing? Observe what happens when you include a comment section in your content.

10. Tell the Story

Tell the Story

This is really a catch of the persuasive techniques. You must use storytelling in combination with some or all of the previous persuasive writing techniques.

But, why this form works well relies based on what the persuasion is. Stories create a perfect sense for people to persuade themselves and provide more value to your content.

Do everything to be a better storyteller, and convey your message more effectively and interestingly.

Now, you have explored the various persuasive techniques. Let’s move on to how we can use this technique in other forms of writing.

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Persuasive Advertising Techniques

Persuasive Advertising Technique

Let’s explore persuasive techniques in advertising. The persuasive techniques used by advertisers who want people to buy their product or service can be divided into three main categories – pathos, logos, and ethos. 

Pathos: An Appeal to Emotion

An advertisement utilizing pathos will use emotive language to evoke an emotional response in the customers. Sometimes positive emotions, like happiness, are used. Remember, the family is happily drinking the bottle of coke.

Other times negative emotions like pain can also be used. A person is going through a back problem after buying the wrong mattress. Pathos can also use emotions like guilt or fear, as images of the starving child persuade you to send financial help.

Logos: An Appeal to Logic or Reason

An advertisement using logos will provide statistics and evidence so that you fully understand the importance of the product. The logos used in the ads will be straight facts about the product. For example – One glass of NY Orange juice contains 75% of your daily Vitamin C requirements.  

Ethos: An Appeal to Credibility or Character

An advertisement using ethos will try to convince customers by saying that the company is more reliable, honest, and credible. That means you should buy their product. Ethos can involve statistics from reliable experts. For example – nine out of ten dentists agree that NY toothpaste is better than any other brands in the country. Often celebrities are used to endorse products for more credibility.

Persuasive sales techniques and persuasive marketing techniques are often similar to the persuasive techniques in advertisements.

Also, explore Demonstration Speech Ideas.

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Persuasive Speech Techniques

School and college students are often asked to deliver speeches. Their grades also depend upon the way they deliver the message. Here we will explore top persuasive speech techniques.

Rhetorical Questions

Rhetorical Questions

A rhetorical question is a query that you, as a speaker, ask to create a dramatic effect. Here, your intentions are not to get the answers.

This is one of the most used persuasive techniques used by speakers as it is very effective to engage your audiences.

However, restrict yourself from overusing rhetorical techniques; otherwise, you will sound repetitive and uncertain. You need to find the right balance while using this method. Here are ways to use rhetorical questions:

  • Force your audience to think.
  • Emphasize the specific point.
  • Do emotional appeal to evoke emotions.

Personal Anecdotes

Personal Anecdotes

A personal anecdote can be a short story about your experience on a particular topic.

You must have seen many shows where the speakers use personal anecdotes, “TED Talk” is one such show. You can share your personal experience for a couple of minutes, or sometimes it can last about 15-20 minutes.

However, it doesn’t mean you make your entire speech into personal anecdotes. Use it sparingly and effectively to convey your point. Here are some of the methods you can use in this technique:

  •   Provide a message.
  •   Use it with a purpose.
  •   Be descriptive.
  •   Be authentic.



This is another way most commonly used while delivering speeches.

Tricolon is a very effective technique to convince your audience as they leave a strong and lasting impression on the audience.

The tricolon basically refers to the set of three words, phrases, and clauses. Here is how you can use this technique:

  • Words: You can use three different or repetitive words like – Live, Life, Love, or Yes, Yes, Yes!
  • Phrase: You can use a tricolon by making a set of three different or repetitive phrases. 
  • Clause: Similarly, you can use a tricolon by making a set of three different or repetitive clauses.

Inclusive Language

Inclusive Language

Inclusive language means making use of pronouns that include your audience, like 1st and 2nd person pronouns.

These persuasive methods because the speaker can directly engage the audience and provide them with a sense of responsibility and inclusiveness.

Emotive Language

Emotive Language

Emotive language is another effective persuasive technique. It refers to the particular election of the words and phrases that appeal to the audience’s pathos or emotions.

Speakers use various methods to use emotive language in their speeches like:

  • Adjectives & Adverbs: Adjectives and adverbs got emotional weight to convince the audience. Good speakers use them skillfully to make their speeches more effective. 
  • Metaphors & Similes: Speakers use metaphors and similes to compare one thing with another. That helps the audience to understand what you want to say or what you are describing. It makes your speech sounds more convincing.

In the meantime, explore everything about the PEEL paragraph.

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Persuasive Essay Techniques

Persuasive Essay Techniques

In order to be a more effective writer, include persuasive essay writing techniques in your content. Below we have sorted out the best writing techniques when you want to create an emotional appeal with your readers:

  • Select the Topic You Are Passionate About: You will have the best persuasive speaking techniques when you genuinely believe in something. If you have an opportunity to select the topic, choose one that appeals to you the most. However, you need to conduct in-depth research, but already having a strong opinion about the subject makes things easier for you. 
  • Know Your Audience: If you want to use persuasive techniques effectively, you need to know about your audience. Let’s say you are writing a persuasive letter about why exams should be removed for school students; then your audience will be mostly parents. Keep that in mind while writing for the target demographic. 
  • Engage Your Readers: As a persuasive writer, you must present your opinion with a declarative statement. So that you can clearly express your point of view. You can start with a fact, research findings, or any other evidence that helps you state the information to support your thesis. That will provide a clue to the readers about what the essay is all about.  
  • Research Both Sides: To get readers to your side, you also need to know what you are trying to get them to disagree with. Your audience will be stuck entirely knowing both sides of the argument. Now, it’s up to you how effectively you counter the opposition. 
  • Be Empathetic: The effective persuasive technique is used with empathy. The reader will be more likely to believe you if they feel you can relate to and understand their perspectives. Emotional appeal is an essential aspect of persuasive writing. Using this, you can target the sensitiveness and provide logical explanations for why you take the particular stance.   
  • Ask Rhetorical Questions: Presenting questions that readers will be forced to answer is another persuasive strategy. It is helpful when you have provided the information to take the particular decision that supports your stance.   
  • Emphasize Your Main Idea: Hyperbolic statements are not meant to be taken literally but are used to convey an impactful image. For example, if you want readers not to go to a particular café, then you can demonstrate their bad service as – “nearly starved to death.” You can use such tricks to emphasize your main idea.
  • Repeat Yourself: strategic repetition is an effective way to remind readers about the main idea. You can use different ways to make the same point, like – rephrasing, storytelling, metaphors, or other literary tools. These all serve to reinforce your main idea without actually being repetitive.

Here you can explore interesting conversational topics for teenagers.


Persuasive techniques are used worldwide to convey messages and points of view more effectively. These techniques are used in various forms. Good speakers utilize these techniques to make their speeches more effective.

Being a skillful writer is not a free gift you can have; you need to work hard to be a good speaker. You can start as a freelance writer and end up being a professional persuasive writer. We hope the tips in this blog will surely help you become one.

If you are wondering who will take my online course? Get help from our best homework helpers.

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Frequently Asked Questions

1. What are the 5 persuasive techniques?

The top five persuasive techniques for the speeches are – rhetorical questions, personal anecdotes, tricolons, inclusive language, and emotive language. Skillful writers utilize these techniques to make their content more effective and convincing.

2. What are the 3 pillars of persuasion?

The three pillars of persuasion used in advertisements are – logos, ethos, and pathos. It includes crafting your message with facts, offering an argument to evoke an emotional response, and presenting apparent moral standing.

3. What is colloquial language?

Colloquial language is suited for familiar and informal conversation. The colloquial words are conversational style, and you can use this language with your friends, peers, and family.

4. What is the types of persuasive?

There are three types of persuasion, which are commonly known as ethos, pathos, and logos. Here ethos refers to ethics, pathos means emotion, and logos refers to logic.

5. Why use persuasive techniques?

Persuasive techniques are used to persuade the audience or readers about a cause, idea, or argument. So, it is used in political speeches, debates, reports, etc. Also, we use it in our daily lives when we persuade our guardians about joining a party or going to a late-night show.

6. What are persuasive tools?

Ethos (ethics), pathos(emotions), and logos(logic) are the basic persuasive tools used in our daily interactions, such as speeches and writing formats.

7. What is the best persuasive strategy?

Persuasion techniques target a person’s strongest logic, ethic, or emotion. So, intriguing fear or motivation to achieve the desired target is the best persuasive technique.

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